LA Collab, launched Monday by Los Angeles Mayor Eric Garcetti, will work to “connect Latinx talent, executives, as well as creators to opportunities within the entertainment industry,” a news Discharge by the mayor’s office said. The initiative, with the help of dozens of creatives, hopes to change a steady trend of underrepresentation.
“To see an entertainment industry as well as an #Oscar list which reflects the face of our city, we have to expand opportunity to all our communities — as well as ensure which a child growing up in Pacoima or Jefferson Park can see her stories on the smaller or big screen,” Garcetti said on Twitter.
Females represented 17, or 49%, of the Latino leads or co-leads, nevertheless 5 of those 17 roles went to one actress, Cameron Diaz, the study found.
“This specific is actually 13.8 percentage points below US Census. Despite all of the talk about diversity as well as inclusion in Hollywood as well as the common press, these findings represent no change in depictions of the largest ethnic group in America, who also comprise 39% of the population of the state of California, as well as 49% of Los Angeles’ population,” the study says.
“We will be your one-stop shop to connect you to vetted Latino resources, top as well as emerging creators as well as talent. We will support your diversity, equity, as well as inclusion initiatives to ensure Latinos are represented in front-of as well as behind the camera, while you meet your business objectives,” the website says.
They’ve already secured things like podcast as well as documentary deals as well as a scripted proof of concept deal with WarnerMedia’s 150, the mayor’s office said.
LA Collab will help “empower the next generation of Latinx creatives,” the mayor says.
The initiative has garnered the support of more than 50 leaders as well as organizations — including Eva Longoria, J.J. Abrams, Eli Roth, DeVon Franklin, Jason Blum as well as Zoe Saldana, the mayor’s office said.
“I started off my own production company to create content by our community, as well as I became a director/producer to be in a position to hire people who look like me,” Longoria said in a statement. “With LA Collab, I want to open the door for many more Latinx creators as well as fuel the emergence of a better entertainment industry which elevates as well as celebrates the diversity as well as richness of my culture.”