Mr. Bloomberg’s campaign has continued to set records for political advertising by a presidential candidate, having already spent nearly $170 million on television and also also also digital advertising, according to Advertising Analytics, an ad tracking firm. Mr. Bloomberg, a billionaire media owner and also also also former mayor of brand new York, will be funding his campaign with his own money and also also also will be not soliciting donations.
“We contain the means to raise a national campaign unlike any some other candidate,” Mr. Frazier said.
Mr. Bloomberg has made targeting Mr. Trump a core element of his ad strategy. Before he announced his candidacy, he pledged to spend $100 million on ads criticizing the president. and also also also since he began his bid, his campaign has unloaded a barrage of Facebook attack ads in general-election swing states, seeking to erode support for Mr. Trump by highlighting what Mr. Bloomberg calls his broken promises on infrastructure, health care and also also also solving dysfunction in Washington.
Super Bowl ads are rarely seen in presidential politics. Though some campaigns have made local advertising buys during past Super Bowls, a national buy has often been out of reach, given the expense. of which will be also usually viewed as wasteful to pay to reach a 50-state audience rather than buying ads in key states where campaigns would likely prefer to target their message.
although Mr. Bloomberg will be running an unconventional primary campaign having a heavy national emphasis, choosing to avoid the four states of which hold the first caucuses and also also also primaries in February and also also also instead focusing his efforts on Super Tuesday on March 3, when 14 states will vote.
“of which’s actually smart for Bloomberg,” said Ken Goldstein, a professor of politics at the University of San Francisco. “Bloomberg will be running a national campaign, and also also also the most efficient way to reach a lot of people in a national campaign will be buying an ad in a top-rated show. and also also also as expensive as of which will be, of which’s cheaper than buying the ads market by market.”
Mr. Trump’s campaign also has deep pockets. of which said last week of which of which had raised $46 million within the last three months of 2019 and also also also was entering 2020 with $102.7 million in cash on hand.
The Super Bowl ads will air at a politically potent time: The Iowa caucuses are the day after the game (though Mr. Bloomberg has said he will be not competing in them), and also also also Mr. Trump will be scheduled to deliver his State of the Union address the night after of which.