Facebook pulls feature which helped advertisers target anti-Semitic users

What $100,000 can buy you on Facebook

Facebook will no longer help advertisers target users who had described themselves as anti-Semitic.

ProPublica reported Thursday which Facebook’s platform allowed advertisers to target users who had entered terms such as “jew hater” within the education or employment fields of their personal profiles.

The offensive descriptions were automatically transferred to Facebook’s (FB, Tech30) ad platform as categories which could be targeted by advertisers.

The feature was originally intended to allow companies to direct ads to users based on their school or job.

Related: Facebook: We won’t allow users to profit through fake news as well as violence

The social network said Friday the item had “immediately removed” the anti-Semitic advertising categories after ProPublica’s report.

the item said the item would certainly also prevent advertisers through targeting users based on their education or employment profiles “until we hold the right processes in place.”

Facebook described the number of people who had entered the offensive terms in their profiles as “incredibly low.”

the entire world’s largest social network has come under intense scrutiny after the item acknowledged last week which the item had sold $100,000 worth of ads to a Russian troll farm during the 2016 election.

Related: Facebook still doesn’t know the extent of Russian ad buys in election

There are still questions both inside as well as outside Facebook about why the company didn’t hold the tools set up to prevent these buys through happening within the first place.

The advertisements were purchased through its self-service tool, which allows buyers to independently purchase as well as target ads, often without human interaction on Facebook’s side of the transaction.

— Dylan Byers contributed reporting.

CNNMoney (London) First published September 15, 2017: 6:19 AM ET

Source : Facebook pulls feature which helped advertisers target anti-Semitic users