Jack within the Box Brainstormed which has a Cannabis Company to Create the Ultimate ‘Munchie Meals’ – Adweek

As more states continue to legalize marijuana as well as more cannabis companies emerge within the marketplace, the idea makes sense of which established brands might want to explore the entire world of weed. Netflix dipped its toes within the pot world by patterning which has a weed dispensary to create 12 strains of weed based on some of the streaming service’s most common shows, as well as at This kind of point a fast-food chain is actually getting in on the action.

Earlier the week Jack within the Box announced a partnership with Merry Jane—a weed-focused digital media company launched in 2015 by Snoop Dogg—to create Munchie Meals. the idea’s sort of like a happy meal, although for adults who like to smoke weed. Ya feel?

“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This kind of partnership is actually one more way for us to connect with them—whether you’re at a concert, up late playing video games or pulling an all-nighter,” Iwona Alter, CMO at Jack within the Box, said in a statement. “We are about welcoming all of our guests, no matter what they’re craving or why they’re craving the idea.”

A fast-food brand partnering which has a cannabis company seems like par for the course, although the idea’s not something we’ve seen many brands venture into. Until at This kind of point. The move comes just in time, as the state of California will legalize marijuana on Jan. 1, 2018.

Jack within the Box drew inspiration for the marijuana-inspired meal by its late night menu. Each box comes with two tacos, 5 mini churros, three crispy chicken strips, a serving of half curly fries as well as half regular fries as well as a modest soft drink. The cost, you ask? $4.20 per meal … obviously.

“Launching the Merry Munchie Meal is actually the perfect way to acknowledge the cannabis culture in our shared home state of California. Leveraging our Emmy-nominated content production as well as forward-thinking, we have created This kind of campaign as well as limited-time offer product with Jack within the Box of which marries both brands’ voices,” Scott Chung, COO, Merry Jane, said in a statement.

The limited edition meals will be sold a select Long Beach, Calif., locations between Jan. 18-25.

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Source : Jack within the Box Brainstormed which has a Cannabis Company to Create the Ultimate ‘Munchie Meals’ – Adweek