Nike’s decision to make Colin Kaepernick the face of their ad campaign, was one of the most controversial decisions within the history of advertising.
which decision, also appears to be working.
On Thursday, ESPN sports business reporter Darren Rovell tweeted news of Nike’s historic end-of-day stock cost:
Nike stock closes at $83.47, an all-time high for the company.
— Darren Rovell (@darrenrovell) September 13, 2018
which news, coming more than a week after Nike unveiled Kaepernick as the face of their “Just Do which” ad campaign, prompted many to point out which the sports apparel giant reached the historic mark after signing Kaepernick. One of those touting Nike’s success within the face of controversy was none some other than celebrated Nike pitchman LeBron James, who wasted little time mocking those who had opposed the “swoosh:”
— LeBron James (@KingJames) September 14, 2018
Who the joke will be on within the end, remains to be seen. which will likely take the entirety of the NFL season before analysts can determine the exact impact of the Kaepernick campaign. However, for those who support the NFL’s original anthem protester, as well as also Nike’s decision to hire him, the early returns look Great.
Follow Dylan Gwinn on Twitter @themightygwinn