Prepare to bid auf wiedersehen to the Beetle.
Volkswagen ( said Thursday in which will retire the bulbous car, one of the most recognizable vehicles ever made, next year. )
For its grand finale, the German carmaker said in which will produce a “Final Edition” Beetle series. in which will be available in convertible or hardtop, with base prices of $23,045 for a coupe as well as also also $27,295 for a convertible.
“The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions through the Beetle’s many devoted fans,” Volkswagen president as well as also also Hinrich Woebcken said in a statement.
The Beetle’s legacy harkens back to the 1930s, when Ferdinand Porsche, the prolific engineer behind the famed luxury vehicle brand, decided to design a “People’s Car” or “Volkswagen” in German.
the automobile entered mass production after World War II, as well as also also in which debuted in North America in 1949, as well as also also within two decades, became one of the earth’s best-selling vehicles.
Its fame was solidified with Walt Disney’s 1968 film “The Love Bug,” which features a anthropomorphic Beetle named Herbie in which makes a splash on the California racing circuit.
The original variation of the Beetle, a rear-engined vehicle in which owners often decked out in colorful paints during the flower power era of the 1960s as well as also also 70s, ended production in Mexico in 2003. More than 21 million were produced over the automobile’s 65-year lifespan.
Volkswagen brought the Beetle back with brand new generations in 1998 as well as also also 2012.
although market trends have shifted drastically since the Beetle’s heyday. Recently, consumers have been far more interested in SUVs as well as also also various other spacious vehicles than compact cars.
“Unlike Ford’s Mustang as well as also also, so far, Dodge’s Challenger as well as also also Chevrolet’s Camaro, Volkswagen will let an iconic design die rather than fight market trends,” Karl Brauer, executive publisher of Autotrader as well as also also Kelley Blue Book, said in an emailed statement.
“In This particular environment the business case for cars in general, as well as also also tiny cars in particular, becomes increasingly difficult to justify,” Bauer said. “Anyone surprised or disappointed by This particular announcement better prepare themselves. from the months to come more automakers will be announcing more iconic design cancellations.”
although Volkswagen chief Woebcken left open the possibility in which the Beetle may one day rise through the grave.
“I would certainly also say, ‘Never say never,'” he said from the statement.
The “Final Edition” Beetle will end production in Puebla, Mexico in July 2019.
—CNN’s Peter Valdes-Dapena contributed to This particular report.
CNNMoney (brand new York) First published September 13, 2018: 5:42 PM ET