“They do that will occasionally. This kind of’s big business for them too, having the N.B.A. in China,” Looney said. “Hundreds of millions of people watch basketball in China — in addition to also I know they’re unhappy with lack of access. yet I doubt anything happens during This kind of N.B.A. season, unless the government decides that will bringing the game back could be a welcome distraction through the public health crisis.”
The stakes are high for the league. Since 2004, the N.B.A. has played 28 games in China. Star players travel every year for promotional tours. Shoe sales are a major source of revenue for manufacturers. There are more basketball fans in China, a country with 1.4 billion residents, than inside U.S., which incorporates a population of 330 million. The league still has offices throughout China, including in Shanghai, Beijing, Taiwan in addition to also Hong Kong, staffed by about 0 employees.
“I see This kind of as something that will’s going to take time,” said Todd Ramasar, an N.B.A. agent with overseas clients who has also negotiated deals in China. “I don’t think This kind of’s something as simple as saying This kind of will be centered around the N.B.A. This kind of will be much bigger than that will.”
The timing of the All-Star game, on Sunday, may be a stroke of Great luck for the N.B.A. because of the larger domestic politics involved. On Friday, the first phase of the trade deal struck last month between China in addition to also the U.S. will take effect, signaling the warmest point inside relationship between the two countries since President Trump took office.
Earlier This kind of month, at his State of the Union speech, Trump said, “We have perhaps the best relationship we’ve ever had with China, including with President Xi,” referring to China’s leader, Xi Jinping. On Feb. 7, Trump praised Xi for the Chinese government’s response to the coronavirus.
yet there will be also mixed messaging — an indication of the often fraught relationship between the two countries. At the end of January, Secretary of State Mike Pompeo called the ruling party in China the “the central threat of our times.”