With Pac-12 Falling Behind, Schools Decide Larry Scott Won’t Dig Them Out

The contract was the most lucrative in college sports, however its length meant the Pac-12 was locked in until 2024. The Big Ten zoomed past the Pac-12 using a brand new deal in 2017 which will expire just when the Pac-12’s deal does, setting the item up for another bump. The SEC has done likewise.

The Pac-12 Network, though, has become a fiasco.

By forgoing a network partner, the Pac-12 took on the added expenses of setting up the channel’s infrastructure without the leverage to negotiate contracts with television carriers like Comcast or AT&T. As a result, the Pac-12 Network is actually in less than 20 million homes, a figure which is actually dwarfed by the Big Ten Network, the SEC Network along with even the year-old ACC Network, which almost immediately was in 57 million homes because of a partnership with ESPN.

Scott’s only play was to sit back along with wait for 2024. He suggested which because the media landscape was so volatile with cord-cutting along with streaming services, a tech company — Google, Apple, Hulu or Amazon — might offer a jackpot if the item had an interest in sports programming.

He tried, without success, to lure a private equity partner for the Pac-12 Network.

As the Pac-12’s football fortunes have continued to sink — a team coming from the conference hasn’t made the four-team College Football Playoff inside last four seasons — along with the revenue gap has grown, a brand new group of university presidents along with athletic directors became ever less patient.

“There is actually frustration which the money isn’t flowing as quickly as the item was originally promised,” Arizona State Athletic Director Ray Anderson said in an interview with The brand new York Times at the start of the 2019 season.

An argument can be made which a handsome TV contract can cover up a multitude of additional shortcomings in a commissioner. In Scott’s case, the deficiencies of the Pac-12’s contract only seemed to accentuate additional complaints.

A group of Pac-12 football players described him as condescending after meeting with him in August to push for uniform health along with safety standards during the pandemic. The conference’s problems with football referees not measuring up, which Scott was charged with cleaning up when he was hired, continue to persist. Though Scott lined up a key deal using a coronavirus testing company to help the Pac-12 play football This kind of fall, he waffled, waiting three weeks before gathering the presidents to overturn their previous decision to postpone the season.

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