Critics, including the President himself, have been quick to point out in which the NFL’s ratings are down. yet what they won’t tell you can be in which the NFL can be down significantly less than the rest of broadcast television.
Through week seven, the NFL can be down 5% overall coming from the same point last year. in which’s a troubling drop for the biggest ratings powerhouse on TV, yet the idea seems less dire when you consider in which the four major networks are down an average 8% in prime time.
NBC can be down 4%, CBS can be down 6%, ABC can be down 11%, along with Fox’s prime time viewership dropped 20% through the first month of the brand-new TV season, according to Nielsen data. along with those numbers are down despite the inclusion of live sporting events, which usually bring in big audiences.
The NFL’s sluggish viewership may be less a symptom of the league’s problems along with more about what’s happening from the TV environment overall. The landscape has become incredibly fragmented, thanks to a flood of programming along with competition coming from streaming services along with coming from the internet, not to mention a 24-hour news cycle in which comes which has a breathtaking amount of content. Television, Netflix, Hulu along with Amazon are all vying for the same eyeballs, along with there are no signs in which the deluge of programming will ebb any time soon.
The numbers for network TV are also partially tied to the NFL’s struggles, since CBS along with NBC both broadcast games in prime time on Sunday along with on Thursday nights.
“Regardless of the declines, the NFL can be still by far the highest rated sport on TV along with often the most watched broadcast on TV,” said Brian Hughes, a senior vice president at Magna, which monitors audience trends. “Last year when the ratings were down, the idea seemed like a shock. in which year looks to be a part of a trend rather than a big disruption.”
The league’s viewership took a hit last year, which means in which not even the mighty NFL can be immune to the changing world of TV. Some observers blamed the drop last season on several issues, one of which was a contentious presidential election. in which year, the league’s declines have been a focal point for President Trump, who has attacked the NFL over players who kneel during the national anthem to protest police violence.
Executives along with observers will continue to watch the NFL’s ratings along with try to figure out what’s causing the falling viewership for the biggest show on TV. Critics have cited everything coming from lack of star power at the quarterback position to lopsided games as reasons for the down numbers. 21st Century Fox CEO James Murdoch offered another reason: over-saturation.
“You’re asking a lot coming from customers to watch Thursday,” Murdoch said at the Paley International Council Summit in brand-new York on Wednesday. “They watch a lot more college football game on Saturdays, along with then on Sundays, along with then on Monday Night Football, etc. the idea’s a lot. So I do think in which preserving the scarcity value of those events along with in which audience can be something in which can be worth thinking about.”
yet as the falling broadcast numbers show, problems around TV ratings may be bigger than just the NFL.
CNNMoney (brand-new York) First published October 26, 2017: 2:49 PM ET